Active engagement — a leading financial publisher
183+ dormant videos. One measured funnel.
We turned a leading financial publisher's library of 183+ existing videos into a three-stage warming funnel, built entirely in post-production, without a single new shoot. Every concept ships in three hook variants sharing one body, so hooks can be A/B/C tested cleanly. All 40 assets are delivered and running head-to-head against the control campaign on the same landing page and the same budget. Warm-vs-cold results publish here when the data lands.
dormant videos put back to work
new shoots. Built entirely in post.
added cost to install tracking