The ROI Method
The metric most video agencies refuse to talk about.
Most video agencies sell production. Then they ghost on the only question your CFO actually cares about: did it work?We answer that question on day one, by wiring attribution into the campaign before we shoot a single frame.
Why it matters
Views are vanity. Pipeline is oxygen.
You don't need another agency telling you a video got 40,000 impressions. You need to know which viewers acted on it, what they did next, and how much revenue trailed behind it.
That's what our ROI Method delivers: a continuous loop where attribution feeds strategy, strategy drives production, and production gets measured back to dollars.
Four pillars
How attribution actually works.
Architecture
We install a tracking layer at the point of capture, wiring in UTM conventions, event names, embed wrappers, and channel-specific tags, so every view, click, and watch-time signal is consistently named and routed.
Conversion Tracking
Every video carries its own tracking. When a viewer clicks through, books a call, or fills a form, the source is stamped on that conversion, and where you run a CRM, it arrives with the lead.
Attribution Model
We layer video reporting onto the attribution you already trust. Which content influences pipeline, how warmed traffic performs against cold, what video contributed this month. In real dollars.
Monthly Reporting
A monthly report that reads like a flight log: top-performing assets, pipeline influenced, revenue tied to video, and a recommended content sprint for the next 30 days.
The pedigree
Not a method we invented last quarter.
The ROI Method comes from our partner Film & Content, with 15+ years proving video ROI for brands including Adidas, Nike, BMW, Shell, Unilever, Samsung, and HSBC. Maverick flies that methodology for mid-market teams.
See the track recordSample report
A peek at the monthly flight log.
Pipeline influenced
Sum of deal value where video touched the contact
Closed-won revenue
Revenue tied to video-influenced opportunities
Top-performing asset
Highest pipeline contribution this month
Live numbers populate once your tracking is live and the first month closes.
Where to start
Every engagement gets tracking. The depth is up to you.
Launch Pack — $995
Start small. See it work.
Baseline tracking installed on your first two videos. Know what they produce from day one.
See the Launch PackWingman
The full loop.
Three-stage funnel, retargeting architecture, and ROI attribution reported monthly. In real dollars.
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