ROI·4 min read
Why Views Don't Equal Value: Rethinking Video Metrics
Most companies measure video success with views, likes, and shares. But these vanity metrics tell you nothing about whether your content is actually driving revenue.
Mar 30, 2026
Insights
Field notes from measurable video.
Methodology, frameworks, and unpopular opinions about video marketing ROI. New posts as the work teaches us something worth writing down.
Attribution
Video attribution 101 for B2B teams.
A walkthrough of the tracking architecture we install on day one, and why doing it after production is too late.
Coming soon
Production
Why on-camera coaching outperforms scripts.
Buyers smell rehearsed copy. Here's the coaching playbook we use to get subject-matter experts to sound like themselves.
Coming soon
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